Archive for category Hope, Futility, Frustration, Friction, Voice, Talent

Voicing Your Brand: Pump the Hope

Pump the hope

Against the futility;

Generate a friction

That causes transformation.

An automobile’s brake system uses friction to create a good, life-changing, life-saving result. Your foot pumps the pedal. The fluid runs to the calipers and cylinders, putting pressure on the pads and shoes. The pads and shoes press into the rotors and drums. You stop. “Friction” is a word that typically isn’t associated with “good.” Two objects pressing in, rubbing against one another, temperature rising, sparks flying.

Frustration in life is a reality. We encounter unexpected dead ends. We chase wisdom and knowledge. We explore pleasures. We exert maximum effort to achieve and accomplish in our careers. We invest in the stuff of eternal value—people. Yet, our wisdom finds a ceiling. Our pleasures stop satisfying. The fruit of our labor may come too late to enjoy, and people, well, they may never change. Many of us have touched the edge of that shadowy cliff we call despair. Sadly, some embrace it.

How do we live in concert with the reality of futility? You have to pump the hope against the frustrations. You have to generate a friction. Sparks need to fly! Pump hope against the ceiling of your wisdom, and find a transformed skill in living. Pump hope into even the littlest joys of life to find a transformed contentment. Pump hope into that career and flourish where you are. Pump hope into people, and behold, the image of God will spring to new life. Pump the hope, and step away from that shadowy precipice.

Pump the hope

Against the futility;

Generate a friction

That causes transformation.

As I consider voice talent, I have a voice, and I want it to pump the hope—into my own life and overflow into the lives of others. My talents—writing, speaking—seem to max out sometimes and fall short at other times. Yet, I am committed to pressing hope into my craft as a communicator, generating a friction that transforms.

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